Question 1
The agent/broker might have to consider negotiating the price, or they may have to drop the deal and go looking for a new insurance deal
Question 2
Another example of channel conflict is with the tech giant apple, because apple have made a choice to open their own retail stores and offer cheaper prices/deals to customers in comparison to the on-sellers they are consequently putting some of the on-sellers out of business (Moltzen, 2007) there hasn’t been much if any at all channel resolutions for this problem.
Bibliography
Moltzen, E. F. (2007, July 27). CRN. Retrieved from http://www.crn.com/news/channel-programs/201201496/apple-grows-but-so-does-channel-conflict.htm
Jacks Blog 